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Linglong’s Brand Value Increased by Nearly RMB 15 Billion yuan

Beijing--On June 15, 2023, World Brand Lab unveiled the 20th edition of "China's 500 Most Valuable Brands" list. Linglong Tirre ranked No.111 with a brand value of RMB 82.717 billion yuan, with its brand value increased by nearly RMB 15 billion yuan"China's 500 Most Valuable Brands" list compared with that of 2022!

This year’s theme is Global Branding in the Age of AI and Web 3.0. Dr. Haisen Ding, CEO of World Executive Group, believes that AI and Web 3.0 will disrupt global brand building. Using AI, companies can revolutionize marketing by analyzing data, predicting consumer behavior, and personalizing messaging.

In recent years, Linglong has paid closed attention to the opportunities for the digital revolution, and not only applied artificial intelligence to manufacturing and other aspects, meanwhile, on brand marketing, the company selects user labels through big data analysis, uses predictive analysis methods to identify user behavior models and trends, and creates personalized marketing information and promotion activities to find methods to effectively connect with consumers. Finally,  it can establish emotional bonds for loyalty and sales and promote the brand's sustainable, healthy and organic growth.

In measuring brand loyalty, the World Brand Lab utilized iTrust Rating's brand database and SuperFinance's ESG database to gauge brand leadership. Additionally, Carboncare International's measurements of branded companies' carbon emissions were incorporated to introduce a "carbon score" label. This underscores that companies or industries with low ESG scores or a lack of environmental and climate-friendly initiatives have comparatively lower brand value, as exemplified by the tobacco industry.

In order to enhance it ESG competitiveness, Linglong has taken the lead in promoting its sustainable development from the supply chain in recent years. In 2022, it joined the Global Platform for Sustainable Natural Rubber (GPSNR) and pledged its resolve to build a sustainable supply chain for natural rubber. Meanwhile, through the construction of the quality management system, public welfare investment, compliance management, etc., the company has built a wider, more professional, and more social value ecosystem.

Till now, Linglong has been on the "China's 500 Most Valuable Brands" list for 20 consecutive years, and has maintained a growth of more than RMB 5 billion yuan for ten consecutive years. Its brand value increased by nearly RMB 15 billion yuan compared with that of the previous year, which fully proves that Linglong has entered a period of high-speed brand development under the empowerment of artificial intelligence and sustainable development. Linglong will also continue to seizing the opportunities of the new technological revolution and improving its brand trust and loyalty.