May 21, 2025, Bologna, Italy– The 2025 Autopromotec grandly commenced. Linglong Tire showcased its European core brands "LINGLONG", "CROSSWIND", and "LEAO" with multiple global product launches highlighting its deep European market penetration and technological leadership.

KeyExhibited Products: Leading with High-Performance and New Energy Technologies

Linglong’s Sport Master high-performance passenger tire focuses on handling and grip. Recent tests by Europe's authoritative automotive magazine AutoBild revealed its braking performance surpasses international competitors, with wet braking distance at 25.8 meters and dry braking distance at 34.4 meters.

The upgraded Sport Master e, specifically designed for new energy vehicles, incorporates a high-elasticity rubber formula that improves driving range by 8%, while the LLST noise reduction technology reduces noise by 3.2 decibels, delivering a quiet and comfortable driving experience.

The global debut of DuraMaster Van e,specifically developed for vans,adopts advanced low rolling resistance technology and high-load design. Combined with Linglong's European factory's robust localized production capabilities, it provides efficient and durable solutions for Europe's logistics market.

Linglong's European factory-produced TBRtires made their first collective appearance. With diversified product ranges covering long-distance transportation and urban distribution scenarios, these tires meet Europe's stringent environmental standards through low rolling resistance and high wear resistance, offering reliable options for the European commercial vehicle market.

Multi-Brand Synergy: Catering to Diverse Market Needs

For the European market, the company has established a strong presence through its three-brand matrix – "LINGLONG", "CROSSWIND", and "LEAO" – driving market growth through localized R&D, production, and marketing strategies.

LINGLONG: A full-scenario tire solution expert that develops green, eco-friendly products through technological innovation, reducing carbon emissions throughout the product lifecycle, and pioneering sustainable pathways for the industry.

CROSSWIND: Delivers high-performance tires for diverse mobility scenarios, covering specialized needs including all-season and winter tires, offering variedchoices for different users.

LEAO: A practical tire specialist creating products for younger demographics. The brand showcased its flagship off-road and urban SUV tires, effectively addressing complex road conditions to satisfy both off-road enthusiasts and urban SUV users.

In recent years, Linglong's European strategy has demonstrated robust growth momentum and strategic foresight. From mass production at its European factory to partnership signings with top football clubs like Chelsea and Real Madrid, each step solidifies its European foundation. Current European sales show steady growth.

Linglong’sappearance at Autopromotec2025comprehensively demonstrated its end-to-end capabilities from product development to market implementation. Linglong will continue advancing technological innovation and industrial upgrading to exceed global user expectationsin the future.