March 16: Premier League powerhouse Chelsea Football Club joined forces with its global official partner Linglong Tire to host the "Famous CFC" event in Shanghai. Through Legend meet-and-greets with Jimmy Floyd Hasselbaink, fan interactions, and live viewing parties, the event deepened brand collaboration via the universal language of football, delivering a passionate and unforgettable football experience for over 300 fans.

Powerhouse Partnership: A New Chapter of Collaboration

        At the star player meet-and-greet, Guo Kuntao, Vice President of Linglong Tire, and Chelsea legend Jimmy Floyd Hasselbaink delivered speeches. Guo reflected on the partnership: "Linglong Tire and Chelsea share an unwavering pursuit of excellence. Through top-tier platforms like the Premier League, we have showcased our innovative and passionate brand identity globally. Moving forward, we will deepen our collaboration, leveraging technological prowess and diversified activities to empower user value."

Jimmy ignited the crowd with a "Hello, Shanghai!" in Chinese, adding: "Both Chelsea and Linglong Tire embrace innovation and ambition. As a former Premier League Golden Boot winner, I understand the importance of precision and perseverance—values that align perfectly with Linglong Tire’s commitment to technological breakthroughs. I look forward to both sides creating more legendary moments on and off the pitch!"

Fan Engagement: Passing on the Blues’ Spirit
During a Q&A session, Jimmy connected warmly with fans. He encouraged young players to "maintain a hunger for victory and keep pushing boundaries," while reminiscing about iconic goals from his Chelsea career. Discussing current players, he praised Cole Palmer’s composure and tenacity as "a continuation of the Blues’ indomitable spirit."

Live Viewing Party: Fans Unite in Blue Devotion
That evening, over 300 fans gathered for a live screening of Chelsea’s away match against Arsenal. Cheers erupted throughout the game, and, waves of blue engulfed the venue as fans belted out the anthemBlue Is the Colour, climaxing the atmosphere. Jimmy joined fans in watching the match, offering expert analysis and humorous banter to bridge the gap. Linglong capped off the night by distributing commemorative gifts to attendees.

Football as a Bridge: Elevating Global Strategy
This China tour marked not only a key step in Chelsea’s expansion into Asian markets but also a milestone in Linglong’s sports marketing strategy. As a Chinese tire manufacturer consistently ranked among the world’s most valuable tire brands, Linglong has reinforced its "premium, sporty, globalized" image by sponsoring teams in La Liga, Premier League, Bundesliga, Serie A, and other top leagues.

Guo Kuntao concluded with a vision: "May our partnership with Chelsea soar like the Blues’ flag—inspiring passion and dreams while building bridges for cultural exchanges between China and the world. Through the innovative ‘Sports + Smart Manufacturing’ model, we will empower Chinese brands to shine brighter on the global stage."